Traci R. Mistarz

SVP, Digital Marketing

I am a digital-savvy, senior marketing leader who loves to build great brands and great teams. As a growth-minded partner to C-level leadership, I am adept at rapidly evaluating business conditions and activating multi-faceted solutions that boost growth and ROI, even in challenged markets.

I am a collaborative, cross-functional leader with recognized expertise leading digital transformation, implementing marketing automation and leveraging data to build multi-channel strategies that increase brand awareness, strengthen loyalty and drive revenue.

Endlessly curious, I thrive on pushing the status quo, taking on new challenges, and testing new ideas to achieve organizational objectives and deliver break-through results.

Successes include:
• Led digital transformation and implemented marketing automation to build scalable, omni-channel strategies delivering on average 350-400% ROI.

• Spearheaded an NBA policy change that revised online advertising practices, enabling all teams to expand their advertising reach and execute new innovative campaign strategies.

• Implemented customer segmentation and life-cycle campaigning, integrating data insights, behaviors, and predictive models to personalize engagement, achieving +$6M in incremental revenue.

Core Competencies
• Strategic Planning & Execution
• Digital Marketing
• Customer Journey Architecture
• Multi-Channel Strategy
• Product & Brand Development
• Email & Mobile Communication
• Website & Content Strategy
• Team Development & Leadership


All Sessions by Traci R. Mistarz

Printer Friendly See Full Agenda

Day 1: Nov 16, 2021

2:45 pm

2:45 pm

PANEL A: THE DATA REVOLUTION

Utilize Data-Driven Marketing to Inform your Decision Making and Gain a Competitive Advantage

Companies use data-driven marketing to create personalized products, content and campaigns on social media and other channels. Optimize your marketing ROI by assembling a cross-disciplinary team and determining your data needs. Master the success factors of:
  • How to base your marketing automation strategy on data
  • How to employ marketing automation tools to analyze data
  • How to measure the right results
Implement personalization across your websites, mobile apps and other digital experiences for a greater ROI.

Day 2: Nov 17, 2021