Traci Mistarz is the Senior Vice President, Digital Marketing at Seacoast Bank. Seacoast (NASDAQ: SBCF) is one of the largest community banks headquartered in Florida. In this role, Traci leads all digital marketing efforts, thought leadership, and organizational-wide digital policies for Seacoast to engage prospects and customers throughout the digital customer journey. This includes developing and managing customer-facing digital experiences, inbound marketing strategies, demand content strategies, and digital reputation to ensure consistency of brand and customer experience across all digital touchpoints.
Traci joined Seacoast Bank in 2019 with over 13 years of experience advancing brand awareness, building brand equity, and driving business growth. As a seasoned digital and marketing strategist, analyst, and leader she’s worked for brands like Universal Orlando Resort and the Orlando Magic, leading organization-wide digital transformation and implementing marketing automation to develop highly targeted, cost-effective strategies that proactively address emerging and ever-changing industry trends.
Traci has a Bachelor in Psychology from the University of Florida, and an MBA from the University of Central Florida.
Day 1: Nov 3, 2022
EXCLUSIVE CMO PANEL: OPTIMIZE YOUR MARKETING STRATEGY
How to Drive Revenue By Increasing Sales Through Marketing Activities
- Build compelling structure to new ways of messaging such as mobile platforms, video and social media
- Set up key indicators for company’s growth ranging from creative influence to business strategy
- Close gaps in the conversion funnel
- Manage complexity of different business models and regulatory environments
Day 2: Nov 4, 2022