Tara Quehl

Product Marketing Director

Tara Quehl is Director of Financial Services Product Marketing at Demandbase. She was the Marketing Automation Director at Fidelity Investments from 2013 to 2021 and a prior long-term client of Demandbase. She sits on the advisory board of “Found Village” a non-profit who helps at risk teens in the inner city of Cincinnati, OH.

All Sessions by Tara Quehl

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Day 1: Nov 16, 2021

Day 2: Nov 17, 2021

1:30 pm

1:30 pm


Best Practices for the upcoming holiday season: Advertising, Personalization, and ABM tactics

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. Find out the best tactics in this in-depth practical session:

  • Scouring the deals: Curious about ABM impacting the finserv landscape?
  • No need to get up at 5am: Where you are is the perfect place to start… you can crawl, walk then run!
  • Plan ahead: Advertising tactics & personalization ideas to better engage and build trust and loyalty

How to maximise reach with a native campaign and manage engagement