Susan Grossman is the Executive Vice President of Marketing Services at Mastercard. Marketing Services provides customer acquisition and engagement capabilities that leverage our proprietary data, analytics, and technology, global marketing expertise and assets, and global network of preferred partners to deliver end-to-end campaigns with unparalleled results.
Susan joined Mastercard in 2010 as SVP of Media Solutions. In this role she had global responsibility for building products and monetizing insights, for advertisers, media platforms, and digital content providers, that improved media effectiveness and ROI. She played a leadership role in the APT acquisition and served as the Integration Executive, before becoming EVP of Product Development for Data & Services.
Prior to joining Mastercard, Susan was Senior Vice President and General Manager at IRI where she ran a division that built and delivered analytic SaaS platforms that leveraged proprietary data, models, and technology to provide real-time, predictive business solutions for the media, retail, CPG, and healthcare industries. Susan holds a B.A. in Communications from Boston College and an MBA in Marketing from Northeastern University.
Day 1: Nov 16, 2021
Day 2: Nov 17, 2021
11:30 amMARKETING THROUGH CUSTOMER DATA & ANALYTICS
CASE STUDY A: Leverage Data & Analytics for Consumer Engagement
The key to consumer engagement sits at the intersection of data, technology, and analytics. But while financial services are catching up to the many industries that have cracked the consumer engagement code, it’s not always easy to get it right.
Susan Grossman, EVP of Marketing Services at Mastercard, will discuss how financial institutions can leverage data and analytics for consumer engagement. In this 30-minute spotlight session, Susan will discuss the consumer engagement trifecta, the key principles for personalization, and how to put it all together.