Steve Farbstein

Chief Revenue & Development Officer

Steve currently serves as the Chief Revenue and Development Officer for Blue Ridge Bank. In his role he is responsible for overseeing Retail and Business Banking, the multiple lines of business, specifically the non-interest income as well as ESG and other special projects within the Bank. Steve has more than 30 years of financial and professional services experience. Prior to joining Blue Ridge Bank, he was Vice President of Business Development at Cornerstone RPO, a leader in talent acquisition solutions and one of the most diverse RPO (Recruitment Process Outsourcing) companies in the United States. He was previously Head of Mortgage Banking at Park Sterling Bank (Now South State Bank) and StellarOne Bank. Steve is widely known throughout the region as a principled, measured, and thoughtful leader, and has an innate ability to quickly and strategically grow organizations through both business and employee development.  Steve is the former Chair of the Mortgage Executives Committee at The Virginia Bankers Association and The Richmond Mortgage Bankers Association. He recently finished his term as the National Chair for The March of Dimes National Volunteer Leadership Council where he has volunteered for more than 30 years.

All Sessions by Steve Farbstein

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Day 1: Nov 3, 2022

3:35 pm

3:35 pm



Optimize Customer Behavior And Motivations Through Brand Recognition

Marketing through electronic devices has a higher level of customer engagement, bigger audience and ease of measuring results. At the same time, the significance of actions can’t be ignored that effects sales outcome. Target relevant audience by creating the right balance between digital and conventional marketing. Improve your conversion rate by improving relationships. Walk away with actionable strategies to:
  • Create trust and relatability
  • Promote your business through various traditional & digital spaces
  • Reach out to your target market
Get a good return on your investment by right investment between traditional & digital marketing

Day 2: Nov 4, 2022