I am the Founder and Chief Troublemaker for The Content Advisory, and the Chief Strategy Advisor with the Content Marketing Institute. I help businesses build intelligent content strategies.
I’ve been working for the last two decades to help marketers tell their story more effectively. Over the last five years, I’ve worked with more than 500 companies, including 15 of the Fortune 100. I’ve been lucky to help provide marketing advice and counsel for global brands such as Adidas, Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation and UPS.
My third book – Killing Marketing – was called the rewritten rules of “what marketing should be in the 21st century” . My second book – Experiences: The Seventh Era of Marketing – was called a “treatise, and a call to arms for marketers to lead business innovation.” My first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.
I am also a featured keynote speaker and workshop teacher at technology and marketing events around the world.
I am also an early-stage investor and advisor to a number of technology startups including ContentGINE, DivvyHQ, and Brandlens.
If you’d like to know more about me, please visit my personal website at www.robertrose.net
Specialties: Content Marketing
Social Media Marketing
Social Media Governance
Web Content Management
Marketing, Sales & Business Development
Day 1: Nov 3, 2022
OPENING KEYNOTE: FUTURE-PROOF YOUR DIGITAL MARKETING
Develop Strategies that can Adapt to the Ever-Changing Marketing Landscape
The acceleration of digital marketing trends and technologies has brands reevaluating their approaches. Increase sales with both your existing and new customers by tactically prioritizing growth in 2023 and beyond. Implement best practices to:
- Build meaningful customer relationships based on trust
- Adopt privacy-forward technology to deliver reach, measurement and campaign optimization across audiences without the reliance of cookies
- Identify which customers are primed for conversion and which are better suited for lead nurture campaigns
Day 2: Nov 4, 2022