Randy Frisch

CMO

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience.This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).


All Sessions by Randy Frisch

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Day 1: Nov 17, 2020

11:15 am

11:15 am

INDUSTRY EXPERT CASE STUDY

How Nationwide Streamlined Compliance by Leveraging Uberflip To Build An Optimized Advisor Experience

In the FinServ world, the process of defining advisor experience, consistent design, website experience and most importantly, compliance, is a long and multi-touch journey.  With so many internal stakeholders, managing a go-to-market strategy can have its challenges. In this session, Allison Bauman, Program, Delivery & Measurement for Annuities Marketing at Nationwide will share how her team has refined their GTM process to manage the flow; from defining a problem or solution to the launch and measurement of their program.  Through-out the session, Allison will highlight areas that are improved by technology and how the right people at the right stage can take a somewhat complicated GTM strategy and streamline it to function to meet their goals! Join us to cut through the noise and gain practical tips on:
•      Building campaigns that build both excite and comply across all touchpoints
•      Taking a 360 look at the journey of decision-making and compliance for speed and efficiency
•      Building engagement and enabling complexities to be simplified
Implement winning strategies to realise technology and people working in synergy.
Uberflip (as you have etc and Allison)

Day 2: Nov 18, 2020