Rachel Mann is Manager of Marketing & Customer Experience at American Fidelity Assurance Company, a national B2B2C insurance and benefits administration company headquartered in Oklahoma City. She is responsible for leading the strategy for all customer-facing experiences and marketing materials including all company websites, online portal, print materials, video content, email marketing, social media and more.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
11:00 am
11:00 am
TRACK 2: CX INTEGRATIONCUSTOMER EXPERIENCE IS MARKETING
How To Embed Customer Experience Strategy To Your Marketing Approach
In a time where consumer choice is infinite, the most impactful differentiator is your brand’s customer experience. Elevate your brand and marketing strategy by integrating customer experience. Develop a blueprint to:
- Integrate CX into marketing strategies
- Create a customer journey map for your marketing
- Tune your brain to have a consumer mindset
Boost your sales by raising your brand level through CX Marketing
