Paul is a Client Partner at VidMob, and an accomplished sales executive with over 15 years of experience as a consultative partner to brands in the financial services space. Paul brings a deep understanding of consumer behavior which allows him to provide solutions that generate real ROI for marketers. Paul is passionate about driving performance for marketers while helping to evolve their business to take on new challenges within digital marketing.
Prior to joining VidMob, Paul spent 15 years in media, creating value for marketers at brands like The Wall Street Journal, Twitter, Vox Media and Yahoo!.
Paul lives with his wife and two daughters in West Orange, New Jersey.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
3:35 pm
3:35 pm
Track 1: FRICTIONLESS COMMERCEINDUSTRY EXPERT:
How to Make Your Media Spend Work Harder in a Down Market
Amidst a down market, FinServ marketers may experience extra scrutiny on every media dollar spent and feel the pressure to squeeze performance out of their media spend. In addition, the sheer volume of channels, formats and consumer touchpoints makes it increasingly challenging to ensure all creative is effective in driving customer acquisition and retention. The question becomes: how can FinServ marketers learn what’s working and why at the speed and scale necessary to improve ROI while staying true to their brand? In this session, you’ll hear from Financial Services Lead at VidMob, Paul Noonan, on the following key topics:
- How to navigate the economic and customer trends going into Q4
- Insights into how creative decisions impact results
- Examples of FinServ brands implementing creative data to fuel their growth
