Patrick Kehoe | DMFS NEW YORK VIRTUAL SUMMIT

Patrick Kehoe has over 25 years of experience delivering business solutions for document processing, customer communications, and content management. As EVP of Product Management, Patrick drives product strategy and messaging in collaboration with Product Development. Prior to joining Messagepoint, Patrick was Worldwide Head of OpenText Exstream. He has managed, architected, and delivered comprehensive solutions, including BPO for customers in healthcare, financial services, banking, manufacturing, and retail/distribution markets. Patrick has an acute understanding of how to achieve results by focusing on the customer, identifying the problem, and applying the appropriate technology.

All Sessions by Patrick Kehoe

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Day 1: Nov 17, 2020

10:30 am

NDUSTRY EXPERT: MASTERING DIGITAL ROI

Rethink Your Customer Retention, Up-sell and Cross-Sell Strategies in a Post Pandemic World

There’s no denying that the COVID-19 pandemic has had a significant impact on customer communications. Customers are increasingly sensitive about the kinds of information they want to receive from their financial service provider, how it’s presented and the channels through which they receive it. Start your new blueprint and learn:

· Why brute force product promotions via advertising and blanket promotional emails miss the mark in times of stress and worry

· How leading marketers in financial services can look for new alternatives

· Key ways to shift your focus to ensure better customer retention through innovative digital servicing

Finding nuggets of gold in your digital 24/7 marketing opportunities

Day 2: Nov 18, 2020