Nicole German

Chief Marketing Officer

Twitter @NicGerman

Nicole German (Professional Bio)
Nicole is the Chief Marketing Officer (CMO) for Tangerine Bank, Canada’s #1 Digital Bank and the Official Bank of the Toronto Raptors and their fans. A customer champion focused on storytelling, growth and innovation, Nicole oversees the bank’s brand, growth and customer outreach strategy and delivery.

Prior to Tangerine, Nicole managed Scotiabank’s global digital channel sales, marketing & growth strategy as the Global Enterprise Head & Vice President of Digital Marketing & Sales. She was a pivotal contributor to Scotiabank’s over all digital transformation and the development of the global marketing technology strategy.

Focused on building high performance teams and driving fast-paced growth for companies, Nicole has also led marketing organizations for global enterprise software and technology companies including SAP, LinkedIn, and others.

An active philanthropist, she serves as the Chair of the Board of Governors for North York General Hospital Foundation, is a board of governor with Trans Canada Trail and is the Founder & Executive Director of The Maddie Project, a youth mental health not-for-profit.

All Sessions by Nicole German

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Day 1: Nov 16, 2021

11:00 am

11:00 am

CMO Power Panel: Innovations in a Post-Pandemic Society

Transform Customer Relationships with Stand-Out Product Innovation and Sharper Digital Marketing

Now more than ever, financial marketers are being challenged to build visibility across their product brands. And this has only been exacerbated by the COVID-19 pandemic. Learn how marketers can optimize their advertising media and creative to strengthen brand equity and drive conversion. Gain critical insights into:

  • How to build a holistic, compelling customer experience across channels and creatives.
  • How emotion impacts purchase decisions, sales and customer loyalty.
  • Balancing brand building with sales conversion across your digital portfolio.
  • Changes in media consumption during COVID-19 and how marketers should adapt.
  • Diversity and inclusion: Empowering teams, gender gaps and work-life balance.

Bolster customer relationships via disruptive digital innovation drivers.

Day 2: Nov 17, 2021