Nate Hutchins

Vice President, Financial Services & Healthcare


All Sessions by Nate Hutchins

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Day 1: Nov 17, 2020

3:00 pm

3:00 pm

INDUSTRY EXPERT:

DEPLOY MARKETING SPEND TO TRANSFORM THE CUSTOMER RELATIONSHIP

Now more than ever, financial marketers are challenged to build strong bonds between their brands and consumers amidst persistent industry trends of virtualization and personalization – only exacerbated by the COVID-19 pandemic. Learn how marketers can optimize their advertising media and creative to strengthen brand equity and drive conversion. Gain critical insights into:
•      How to build a holistic, compelling customer experience across channels and creatives
•      Balancing brand-building with conversion across your advertising portfolio
•      Changes in media consumption during COVID-19 and how marketers should adapt
Transform the customer relationship via advertising

Day 2: Nov 18, 2020