Nate Hutchins

Now more than ever, financial marketers are challenged to build strong bonds between their brands and consumers amidst persistent industry trends of virtualization and personalization – only exacerbated by the COVID-19 pandemic. Learn how marketers can optimize their advertising media and creative to strengthen brand equity and drive conversion. Gain critical insights into:

•      How to build a holistic, compelling customer experience across channels and creatives

•      Balancing brand-building with conversion across your advertising portfolio

•      Changes in media consumption during COVID-19 and how marketers should adapt