Day 1: Nov 17, 2020
INDUSTRY EXPERT: ANALYZING MULTICHANNEL ANALYTICS
Digital Experiences in the Era of Local Lockdowns
At this point, we’re only too familiar with lockdowns, quarantines, curbside pickups, and other local symptoms of an extraordinary global event. Amid the confusion, a misconception has taken hold: marketers are misinterpreting the chaos as a pit—but chaos is, in fact, a ladder. COVID-19’s unprecedented disruption means there may never be better time for established brands to embrace digital transformation. With the right guidance, businesses can find themselves perfectly placed to not only redefine how they engage their audiences, but finally join the dots between online and offline.
Day 2: Nov 18, 2020
Digital & Mobile Paths to a Frictionless Customer Experience
Customers today are influenced by brands that are most relevant, convenient and immediate in the delivery of everything from products to customer service. To compete, FS professionals now have the opportunity to create individualized customer experiences while removing friction on all platforms from mobile to home to office. Let’s discuss how to developing websites, content and design must change to fit in a world where no two customers have the same preferences and expectations.
- Mobile first design: Grasp new possibilities for more innovative website and m-commerce capabilities
- Learn how to comply with customer privacy regulations and compliance in Financial Services
- Build better contextual content/experiences that delight individual customers in all ‘moments’
- Be prepared for what’s next in content, product development and IoT and 5G environments