Nancy Sherr is a strategic, analytical, and creative senior marketing executive with a proven track record of driving business growth and revenue for Fortune 500 organizations. She blends unique expertise in financial services and subscription-based business marketing.
As an expert in both B2B and B2C marketing, Nancy consistently solves business challenges through a data-driven approach to strategic planning, P&L management, marketing opportunity assessment, customer segmentation, product marketing, integrated marketing program development, and results analysis.
An elite business leader, she has a core competency in recruiting, retaining, and developing high-performing teams, as well as working collaboratively at all levels of an organization. Her ability to cultivate strategic alliances has been crucial in the planning, developing, and implementing complex, multi-stakeholder initiatives across various organizations and industries.
Nancy has demonstrated success in developing innovative branding, positioning, and product solutions to drive demand and increase loyalty. In her recent role as CMO at 1st Franklin Financial, Nancy has built a strong team, established proven direct and digital marketing capabilities, led the organization’s digital transformation, and as a result drove an increase in annual loan volume and revenue by more than 25% in less than 2 years.
She has previously led cross-functional marketing teams and innovative initiatives at Charter Communications, Wells Fargo, and JPMorgan Chase.
Nancy studied Telecommunications and Business Administration at the University of Florida. She has been invited to serve on numerous industry leadership committees, including roles as a Chairman of the AFSA Marketing Committee, Council Member of the ANA Masters Circle, ANA Educational Foundation Industry Speaker, Panelist for Direct Marketing Association (DMA), and Sponsorship Chairperson for Women in Cable and Telecommunications (WICT) Executive Committee. Nancy lives with her husband and son in Georgia.
Day 1: Nov 17, 2020
CMO POWER PANEL: BUILDING HIGH IMPACT DIGITAL CONTENT MOMENTS
How Enhance Your Content Experiences to Increase Conversions
Today is radically different than the majority of marketing only 4 or 5 years ago. Hear how content, research, voice and tone, imagery, channels, and overall channel strategies can set your financial institution apart — but only if you’re willing to rethink some preconceived notions. Cut through the noise and gain practical tips on:
• Build brand campaigns that build better, closer connections
• Where does content sit in the design/UX process?
• What’s needed to do content right?
• How to measure, adapt and reuse content across media
Build optimum content strategies to drive CX
Day 2: Nov 18, 2020