Nadine Cotter is Creative Director at CWB Financial Group, where she leads the execution of brand standards and delivery of creative solutions for the group of companies. She would describe her role as equal parts left- and right-brain thinking. And she loves it.
While her career started with a passion for graphic design, she soon realized that leading creative operations would offer her the greatest gratification. Nadine has spent time in several roles over 21 years in the industry, both executing and leading her craft, although none have come close to providing the satisfaction she feels when shaping a deeper relationship between design and the organization.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
11:00 amTRACK 1: BRAND EFFECIENCY & COMPLIANCE
FIRESIDE: CWB’s Journey to Accelerating Brand Compliance, Content Efficiency and Marketing Operations Mastery
Ensure that your team and the broader marketing function are able to tackle creative and brand challenges head-on through a single SaaS platform and focus on logical structure and efficiency. Take away actionable strategies to:
- The triggers and milestones that can lead to a discussion on improving creative and content workflow
- How to evaluate technology options for digital asset management and creative workflow
- Selecting a technology platform to meet the needs of both today and tomorrow
- How to craft the business case for creative and workflow management transformation