Mike Venables

Head of Media, Managing Director

As the Head of Media at Citi, Mike is responsible for leading and transforming Citi’s media practice both in the US and globally. He is a proven leader and widely respected expert in the media space with a reputation for converting media investment into ROI.  Prior to joining Citi, Mike served in various media-focused roles on the agency side, supporting clients in a multitude of categories including Financial Services, Entertainment, Telecom, Travel, Food & Beverage, Electronics, CPG, Pharma, Luxury, Education and others.


All Sessions by Mike Venables

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Day 1: Nov 17, 2020

10:30 am

10:30 am

INDUSTRY EXPERT: DIVING DEEP WITH CONNECTED CONSUMERS

How to Reach, Engage and Delight the Streaming Viewers of Today

With the continued growth of content to watch, apps to browse, and brands to buy, today’s consumers are more connected than ever. As a result, it is increasingly important for advertisers to have a deep understanding of these audiences in order to reach them in relevant ways. In this session, we take a deep dive into how you can truly engage with today’s connected consumers, followed by a fireside chat on connected TV:

  • Key research from Amazon Ads analysed by Ipsos will pinpoint how consumers are streaming
  • Take away findings on how, where and when they’re interacting with brands
  • And importantly …what they’re seeking from their brand interactions

Keeping relevant, engaging and on message across digital connections

Day 2: Nov 18, 2020