Mike Stone

CMO

Mike has led marketing organizations and provided strategic consulting to technology companies for over 20 years. Most recently, Mike was SVP of Marketing at both Airship and Salesforce Community Cloud. Mike holds a B.A. from the University of California at Santa Barbara and an MBA from the J.L. Kellogg School of Management.


All Sessions by Mike Stone

Printer Friendly See Full Agenda

Day 1: Nov 16, 2021

3:45 pm

3:45 pm

UNCOVER CRITICAL CUSTOMER INSIGHTS WITH AI-DRIVEN ANALYTICS

Kickstart A More Connected Digital Financial Customer Experience

Digital marketers make important decisions and investments every day, but 79% don’t use all of their customer data, 66% say they don’t get insights fast enough, and new trends catch 73% by surprise. Join Sean Byrnes, Co-Founder and CEO of Outlier AI, to learn how automated business analysis allows financial services marketing teams to use all of their data to make nimble decisions that keep their customers happy and their businesses ahead of the competition. Succeed by:
• Scanning all of your data which will alert you to important changes in customer behavior, product sales & apps
• Constantly monitoring campaign, channel and website performance to maximize spend for customer acquisition and retention.
• Giving your analysts a huge head start in identifying important new trends and issues.
• Discover how AI-driven analytics can catapult you ahead of the competition.
Advanced knowledge for greater loyalty and better product sales

Day 2: Nov 17, 2021