Michelle Volpe-Kohler

Senior Leader of People, Culture & Communications,

 Michelle Volpe-Kohler is a writer, strategist, and award-winning communications professional. At the Federal Reserve Bank of Cleveland, her focus includes storytelling, messaging, and communication strategy. Volpe-Kohler has honed her skills in both internal and agency roles in a range of industries, including financial services, technology, scientific/medical, wellness, and lifestyle. She has an MA in English from Ohio University and BAs in economics and English from Baldwin Wallace University. She volunteers with College Now and the Greater Cleveland Food Bank and she is a member of the International Association of Business Communicators (IABC).

 

 


All Sessions by Michelle Volpe-Kohler

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Day 1: Nov 16, 2021

Day 2: Nov 17, 2021

9:50 am

9:50 am

KEYNOTE PANEL: BUILDING A ROBUST FUTURE THROUGH CONTENT MARKETING

Keeping Pace with Powerful Changes in Digital by Harnessing Better Content Marketing

As more brands invest in digital content, the quick wins they need have become harder to achieve. To stick out from the crowd, the most successful financial brands are investing in longer content with higher production values. In this important session, we discuss how digital marketing teams can produce better reading experiences and engagement for their leads.  Dive into digitally immersive content:

  • Why brands are embracing immersive digital storytelling & experts for their content marketing
  • How to get started: the merits of content hubs vs digital platforms
  • Building digital impact without blowing your budget
  • Backing your content with research and generating sales – not just clicks

Your guide to how digital storytelling can transform your content marketing impact