Melissa Rothchild

Chief Marketing Officer, Group Benefits

Proven track record of effectively managing large P&L responsibilities for diverse product and service offerings. Achieved consecutive years of revenue goals. Excel at managing diverse cross-functional marketing teams, including product marketing, creative, data analytics, event operations, sales team enablement.

Strong experience in e-commerce best practices, web site usability, maximizing site conversion rates. Ten years of consistent increases in online sales and customer satisfaction. Highly skilled at organizing and prioritizing a myriad of projects in a fast-paced environment. Experienced with managing budgets to achieve revenue goals. Known as a problem solver with strong leadership and motivational skills as well as an excellent communicator. Frequent speaker at marketing and industry conferences. Holds an MBA from Columbia University.

Specialties: Direct Marketing; Email Marketing; Demand Generation; Social Selling; Sales Team Enablement; Content Marketing – White Papers, Webinars, Case Studies, Video, Blogs, Infographics; Web Site Design; User Experience Best Practices; Search Engine Marketing; Market Research; Data Analytics


All Sessions by Melissa Rothchild

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Day 1: Nov 16, 2021

11:00 am

11:00 am

CONTENT MARKETING

CASE STUDY A: WEB CONTENT STRATEGY

Transform and Control your Web Content to Increase Traffic

As businesses embrace digitalization, it is important to allow your users to collaborate in the creation, editing and production of digital content. Scale up your business and present content in unique and interesting ways. Develop an action plan to:

  • Embed customization options to match your preferences
  • Draft website content and schedule it for posting with no worry of losing it
  • Easily configure and update your content with innovative tools to increase your chances of success

Customize your website to meet your precise business needs.

Day 2: Nov 17, 2021