Melissa Rothchild

Chief Marketing Officer, Group Benefits

Melissa’s career spans over 25 years of B2B marketing leadership positions. In her current CMO role at Guardian (a Fortune 250 Company), Melissa leads the product marketing, content marketing, and sales enablement marketing teams supporting the Group Employee Benefits business. Melissa’s marketing organization develops and executes on go-to-market campaigns and sales enablement initiatives, integrating business strategy with customer needs, to support the organizational goals.

Prior to joining Guardian, Melissa was the Chief Marketing Officer for Wiley, focused on product marketing, demand generation, sales enablement and e-commerce digital marketing, as part of the company’s global marketing department. Previously, she spent several years at Thomson Reuters where she held a number of senior leadership roles in the Marketing organization, overseeing the marketing strategy and initiatives for SaaS-based software and research solutions across multiple sales teams and B2B product lines.

Melissa’s interests outside of work include spending time with friends and family, playing and enjoying tennis… she is halfway to her goal of attending all the major grand slam tournaments around the world, international travel, live music and Broadway theater. She also enjoys supporting NYC organizations mentoring students and others entering the workforce with interview feedback and resume coaching.

All Sessions by Melissa Rothchild

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Day 1: Nov 3, 2022

11:00 am

11:00 am



Lift Sales Results Through CX Based Content Marketing

The Customer is at the center of everything we do and measure in digital marketing. Scale up your business by learning best-in-class strategies to marry content marketing assets to customer journey stages in an agile digital marketing campaign to continuously lift sales. Develop an action plan to:
  • Make the customer journey your guidepost for effective digital marketing campaigns
  • Draft the myriad of key stakeholders to involve – from sales to product to underwriting to analytics
  • Move from a traditional to an agile go-to-market approach
Customize your content to meet your precise business needs.

Day 2: Nov 4, 2022