Melissa’s career spans over 25 years of B2B marketing leadership positions. In her current CMO role at Guardian (a Fortune 250 Company), Melissa leads the product marketing, content marketing, and sales enablement marketing teams supporting the Group Employee Benefits business. Melissa’s marketing organization develops and executes on go-to-market campaigns and sales enablement initiatives, integrating business strategy with customer needs, to support the organizational goals.
Prior to joining Guardian, Melissa was the Chief Marketing Officer for Wiley, focused on product marketing, demand generation, sales enablement and e-commerce digital marketing, as part of the company’s global marketing department. Previously, she spent several years at Thomson Reuters where she held a number of senior leadership roles in the Marketing organization, overseeing the marketing strategy and initiatives for SaaS-based software and research solutions across multiple sales teams and B2B product lines.
Melissa’s interests outside of work include spending time with friends and family, playing and enjoying tennis… she is halfway to her goal of attending all the major grand slam tournaments around the world, international travel, live music and Broadway theater. She also enjoys supporting NYC organizations mentoring students and others entering the workforce with interview feedback and resume coaching.
Day 1: Nov 3, 2022
11:00 amTrack 1: CONTENT MARKETING
CASE STUDY: WEB CONTENT STRATEGY
Lift Sales Results Through CX Based Content Marketing
- Make the customer journey your guidepost for effective digital marketing campaigns
- Draft the myriad of key stakeholders to involve – from sales to product to underwriting to analytics
- Move from a traditional to an agile go-to-market approach
Day 2: Nov 4, 2022