Matt Hertig is a passionate entrepreneur and co-creator of ChannelMix, a marketing analytics platform that delivers holistic, accurate insight into marketing performance and ROI. As CEO, Matt invests in his people as much as the technology behind the ChannelMix platform. He enjoys speaking about the future of marketing and analytics and the ways marketing leaders can demonstrate value beyond vanity metrics and KPIs
Day 1: Nov 3, 2022
2:35 pm
2:35 pm
TRACK 2: MARKETING ON A DIGITAL PLATFORMPANEL: THE FUTURE IS DIGITAL
Why Customer-Centric Digital Transformation Begins Within
Over 30% of financial services customers say they’re likely to recommend a brand because of the transformation efforts its undertaking. Drive bottom-line results and hit key performance indicators by unlocking what matters most to your customers. Gain practical tips on:
- The necessary steps to create your own digital transformation blueprint
- Strategies to utilize your data to build personalized experiences for your customers
- Top benchmarks and KPIs to measure how you stack up against your competitors
Align your brand strategy to the operations of your business.
Day 2: Nov 4, 2022
