Maggie Zhang

Head of Measurement Success

Maggie leads the Measurement Success team at Amazon Advertising. She is responsible for developing and promoting advertising performance insights, campaign best practices, and innovative measurement solutions across OTT, audio and display products. She also works with advertisers, measurement providers and Amazon stakeholders to create marketing and education opportunities for Amazon measurement solutions.

Prior to joining Amazon Advertising, Maggie served as EVP, Video Research and Insights at Dentsu, where she oversaw linear and OTT video research efforts. She also led the Dentsu Video Innovation Council, a group dedicated to facilitating cross-network and cross-functional collaboration and innovation for video advertising.

Maggie joined Dentsu from Interactive Advertising Bureau (IAB), where she led research and measurement initiatives focused on digital video advertising.

Maggie serves on IAB’s Digital Video Center Board. She holds a master’s degree in International Relations from the University of Delaware and Ph.D. in Mass Communications from Syracuse University.

All Sessions by Maggie Zhang

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Day 1: Nov 16, 2021

10:30 am

10:30 am


How to Reach, Engage and Delight the Streaming Viewers of Today

With the continued growth of content to watch, apps to browse, and brands to buy, today’s consumers are more connected than ever. As a result, it is increasingly important for advertisers to have a deep understanding of these audiences in order to reach them in relevant ways. In this session, we take a deep dive into how you can truly engage with today’s connected consumers, followed by a fireside chat on connected TV:

  • Key research from Amazon Ads analysed by Ipsos will pinpoint how consumers are streaming
  • Take away findings on how, where and when they’re interacting with brands
  • And importantly …what they’re seeking from their brand interactions

Keeping relevant, engaging and on message across digital connections

Day 2: Nov 17, 2021