Liz Lancaster McIntyre

VP of Marketing, Director of Social Media and PR


All Sessions by Liz Lancaster McIntyre

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Day 1: Nov 16, 2021

1:15 pm

1:15 pm

Fireside Chat: High-Performing Social Media

Harness Social Media Strategies to Build Increased Website Traffic, Leads and Sales

B2B businesses are proof that any business can be successful on social media. So, why are there a lot of B2B companies that have not fully leveraged its power? This session will enable you to level up and use social media to increase traffic, convert leads, nurture those leads toward a sale and delight customers. Take away practical tips to:

  • Avoid the ‘ready, aim, fire’ approach and the brand damage it can cause.
  • Align your content and website as the foundation for a strong social media strategy.
  • Understand and harness influencers, followers and engagement.
  • Customize your content for each social media platform: Twitter, Facebook, Google+ and LinkedIn.

Become social media savvy: New goals for digital marketers.

Day 2: Nov 17, 2021