Kobi Ben Meir

Co-founder and CMO

Kobi is an award-winning marketing, branding and business development professional. Co-founder of Edge, a new AI based SME fintech ecosystem that will launch this year and will provide a unique solution for SME owners. His book “marketing on fleek” was rated #1 B2C marketing book by book authority, and rated 5 stars by OnlineBookClub, ReadersFavorite and Amazon readers. The book was also a 2020 Readers Favorite book contest finalist.   Kobi is a Forbes.com communication council member, the former head of marketing for two leading Fintech brands and he was nominated five times for B2B marketer of the year. His campaigns won numerous awards from establishments like The Drum, AVA, IAC, The communicator awards, Association of National Advertisers and more. Among the awards: Best b2b financial services campaign, best b2b financial services video campaign, best b2b campaign, best branding, and more. Read Kobi’s Forbes articles: https://www.forbes.com/sites/forbescommunicationscouncil/people/kobimeir/#7bc309c177cc


All Sessions by Kobi Ben Meir

Printer Friendly See Full Agenda

Day 1: Nov 17, 2020

1:00 pm

1:00 pm

Digital Transformation

CASE STUDY: SMe’s: THE CHANCE TO DO THINGS BETTER - KEY STEPS TO MORE SUCCESSFUL DIGITAL MARKETING

Re-examining Your Strategy and UX to Re-frame Digital Success Goals

In the emerging a world of COVID chaos, it is critical now, more than ever, to address this flood of digital services and products with digital asset management. Change your thinking to:

  • Provide all departments with one central brand, campaign and product assets
  • Create more consistent UX experiences which drive brand trust
  • Identify the bottlenecks and harness automation and AI/ML to reduce human error

Improving efficiency and adapting to rapidly changing market landscapes

Day 2: Nov 18, 2020