Kobi Ben Meir

Co-founder and CMO

Kobi is an award-winning marketing, branding and business development professional. Co-founder of Edge, a new AI based SME fintech ecosystem that will launch this year and will provide a unique solution for SME owners. His book “marketing on fleek” was rated #1 B2C marketing book by book authority, and rated 5 stars by OnlineBookClub, ReadersFavorite and Amazon readers. The book was also a 2020 Readers Favorite book contest finalist.   Kobi is a Forbes.com communication council member, the former head of marketing for two leading Fintech brands and he was nominated five times for B2B marketer of the year. His campaigns won numerous awards from establishments like The Drum, AVA, IAC, The communicator awards, Association of National Advertisers and more. Among the awards: Best b2b financial services campaign, best b2b financial services video campaign, best b2b campaign, best branding, and more. Read Kobi’s Forbes articles: https://www.forbes.com/sites/forbescommunicationscouncil/people/kobimeir/#7bc309c177cc


All Sessions by Kobi Ben Meir

Printer Friendly See Full Agenda

Day 1: Nov 17, 2020

3:30 pm

3:30 pm

FIRESIDE CHAT: DIGITAL AND SOCIAL TRANSFORMATION

Using Social Media to Build Brand Recognition in the most Cost-effective Way

Whether it’s through social media, a website, or other means, subtle digital marketing tactics can make a significant difference in your organization’s marketability and profitability. We all understand that good traffic is needed for a more profitable return on investment, but how to you attract and enhance their social journey. Find out how to:
•      Find out why your campaigns aren’t attracting people who are simply surfing the web
•      What’s needed to do social selling that can connect & convert
•       How to measure, adapt and reuse content and social media across different channels
Harness best ROI in your social media strategies 

Day 2: Nov 18, 2020