Kevin Plumberg

Head of B2B Content Marketing


All Sessions by Kevin Plumberg

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Day 1: Nov 17, 2020

2:40 pm

2:40 pm

INDUSTRY EXPERT: CONTENT EXPERIENCE

Harnessing the Other Driver of CX

Companies dedicate big budgets and months of work designing exquisite experiences for users. Content doesn’t always get the same amount of attention, yet engaging content can help solve UX and design issues, while sub-par content can sink a superb execution. Gaining lasting value from content is– find out how to:

  • Where does content sit in the design/UX process?
  • What’s needed to do content right?
  • How to measure, adapt and reuse content across media

Build optimum content strategies to drive CX

Day 2: Nov 18, 2020

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