Kevin Plumberg

Head of B2B Content Marketing


All Sessions by Kevin Plumberg

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Day 1: Nov 17, 2020

1:25 pm

1:25 pm

CMO POWER PANEL: BUILDING HIGH IMPACT DIGITAL CONTENT MOMENTS

How Enhance Your Content Experiences to Increase Conversions

Today is radically different than the majority of marketing only 4 or 5 years ago. Hear how content, research, voice and tone, imagery, channels, and overall channel strategies can set your financial institution apart — but only if you’re willing to rethink some preconceived notions. Cut through the noise and gain practical tips on:
• Build brand campaigns that build better, closer connections
• Where does content sit in the design/UX process?
• What’s needed to do content right?
• How to measure, adapt and reuse content across media
Build optimum content strategies to drive CX

Day 2: Nov 18, 2020