Day 1: Nov 17, 2020
INDUSTRY EXPERT: CONTENT EXPERIENCE
Harnessing the Other Driver of CX
Companies dedicate big budgets and months of work designing exquisite experiences for users. Content doesn’t always get the same amount of attention, yet engaging content can help solve UX and design issues, while sub-par content can sink a superb execution. Gaining lasting value from content is– find out how to:
- Where does content sit in the design/UX process?
- What’s needed to do content right?
- How to measure, adapt and reuse content across media
Build optimum content strategies to drive CX
Day 2: Nov 18, 2020