Ken is a high-performance executive specializing in digital, product management, marketing and strategy with expertise in driving transformation and bottom-line results across industries.With over 25 years in both industry roles and management consulting, he has delivered integrated product, strategy, digital, and marketing solutions driving revenue growth, cost savings, and customer satisfaction for both B2C and B2B businesses. Ken has held senior roles as director, vice president, and senior vice president of product management, digital, marketing, technology, and brand transformation at Ally Bank and GM Financial as well as serving as technology, strategy and transformation consultant at EDS and A.T. Kearney.
Day 1: Nov 3, 2022
2:00 pm
2:00 pm
TRACK 2: PERSONALIZATION & SINGLE CUSTOMER VIEWINDUSTRY EXPERT: IMPACT OF DIGITAL PERSONALIZATION
How To Create Your Personalization Roadmap & Long-Lasting Customer Relationships
It is well established that digital personalization strategies have a direct impact on business growth, but in order to create 1:1 relationship at scale, brands need to create a single customer view at the customer, campaign and retail level. Join this session where Academy Mortgage will discuss:
- Where to prioritize personalization strategies
- The key metrics required for building a single customer view
- How to make your tech stack work for you
Day 2: Nov 4, 2022
