Kelly Lee

Senior Vice President, Head of Digital & Marketing Technology North America

All Sessions by Kelly Lee

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Day 1: Nov 17, 2020

12:15 pm

12:15 pm


What it Means for Financial Services Overall and the Digitization of Banking

May we live in interesting times! Financial Services leaders are facing in some ways more disruption than other sectors as they have compliance, growth, the economy and customers to manage.  COVID-19 has had serious implications for the world, but will we see a continued, long-term financial crisis? What can the industry do to ensure smoother, better digital experiences? This vital and timely benchmarking panel will examine what we have learned so far, and how to build stronger B2C and B2B relationships and use this to harness greater trust for all. Hear how different FS are forging a new balance:
•      Lessons from other industries – taking inspiration for your digital future
•      Tracking the changing your internal and external customer journey to mitigate risk and understand key emerging trends across all channels
•      Fulfillment of the next phase of ‘customers under stress’ including social missions – underserved populations and supporting households and businesses with credit
•      Building trust in the era of mis/disinformation, counteracting fraud, and adjusting to the ‘new normal’
Being better prepared to forge a more streamlined digital experience at each touchpoint from B2C and B2B

Day 2: Nov 18, 2020