Keith Lubell

Chief Technology Officer

Keith Lubell is Chief Technology Officer at Berkery Noyes. Since 2002, Keith has been developing an application and database of the Mergers and Acquisitions marketplace, encompassing more than 47,000 transactions and 123,000 companies in the software and information industry, including a toolset to understand business models and identify short and long-term trends. Berkery Noyes uses this application to generate market reports and to host live access to the data via https://mandasoft.com. Prior to Berkery Noyes, Keith worked as Director of Application Development at Valinor – Ikon Office Solutions, where he obtained certifications as a Microsoft Certified Solution Developer, Microsoft Certified System Engineer and Microsoft Certified Trainer. Earlier in his career, Keith worked on radar training simulators for Electronic Warfare Environments for the Department of Defense. As an inventor, Keith holds a US patent for a “Method of Displaying Enhanced Three-Dimensional Images,” and has published in Microsoft Certified Professional Magazine and American Journal of Physics. Keith earned a B.A. degree in Physics from Middlebury College.


All Sessions by Keith Lubell

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Day 1: Nov 16, 2021

Day 2: Nov 17, 2021

3:30 pm

3:30 pm

THE CHOICE OF LEADERS: WHO’S MAKING THE BEST MARTECH INVESTMENTS?

Cost-Saving IT: Tools and Tactics Across all Digital Marketing Levels

We are at the cutting edge of new disruptive trends and now is the time to plan future scenarios for fresh, innovative product development and distribution. Explore a new world order and build a digital marketing offer in the next decade. The way forward: 10 top ideas to boost innovation after the crisis:
·      Setting up a COVID-19 cross-functional command centre
·      Responding to diverse demand curves across call centres vs branch enquiries
·      Adjusting your brand campaigns- sharing strategies and tactics with your key teams across the business
·      Winning budget and measuring/demonstrating ROI for transformation
Harness COVID019 change for an always on 24/7 digitally robust marketing strategy