Kate Johnson is chief executive officer of Act-On and oversees the strategic direction of the company. Johnson is a seasoned executive with more than 20 years of experience at public and private high-tech and software companies. Prior to being named CEO, Johnson served as chief financial officer for Act-On, a role in which she was responsible for all financial, accounting, planning, and human resource aspects of the business. Prior to joining Act-On, Kate spent six years as chief accounting officer and vice president of finance for Jive Software. During her tenure, she played a leading role in the company’s IPO process including building a global finance and accounting organization that supported and scaled with the company from $20 million in revenue to over $175 million. Johnson graduated from Oregon State University.
Day 1: Nov 3, 2022
4:10 pm
4:10 pm
TRACK 2: AUTOMATIONINDUSTRY EXPERT: MARKETING AUTOMATION
Seven Marketing Automation Strategies For Real Marketers
- 7 key marketing automation strategies to serve your customer lifecycle
- How to use behavioral insights to target banking products
- Ideas to simplify and improve your transactional and commercial email needs
Day 2: Nov 4, 2022