Kate Johnson


Kate Johnson is chief executive officer of Act-On and oversees the strategic direction of the company. Johnson is a seasoned executive with more than 20 years of experience at public and private high-tech and software companies. Prior to being named CEO, Johnson served as chief financial officer for Act-On, a role in which she was responsible for all financial, accounting, planning, and human resource aspects of the business. Prior to joining Act-On, Kate spent six years as chief accounting officer and vice president of finance for Jive Software. During her tenure, she played a leading role in the company’s IPO process including building a global finance and accounting organization that supported and scaled with the company from $20 million in revenue to over $175 million. Johnson graduated from Oregon State University.

All Sessions by Kate Johnson

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Day 1: Nov 3, 2022

4:10 pm

4:10 pm



Seven Marketing Automation Strategies For Real Marketers

Marketing automation is the most efficient way to drive scalable growth for financial institutions. It’s the “industrial strength” solution to nurturing prospects, personalizing engagement, and driving new and cross-sell business, in addition to increasing your team’s throughput and efficiency.
In this session, marketers will learn:
  • 7 key marketing automation strategies to serve your customer lifecycle
  • How to use behavioral insights to target banking products
  • Ideas to simplify and improve your transactional and commercial email needs

Day 2: Nov 4, 2022