Juan Silvera

Chief Marketing Officer

Juan Silvera is Executive Vice President and CMO at AgFirst Farm Credit Bank, a $40B wholesale bank that is the part of the Farm Credit System. Before joining AgFirst, he was CMO at Rabobank N.A. and held leadership roles in Marketing and Digital at financial institutions including Bank of America, Wachovia / Wells Fargo and MUFG Union Bank. In addition to his experience in financial services, Juan was a partner in three different digital marketing agencies in the U.S. and Europe. He received a business degree from Cal State University, Los Angeles and an MBA from Pepperdine University.

All Sessions by Juan Silvera

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Day 1: Nov 3, 2022

2:00 pm

2:00 pm



Maximize your Results with Innovative Social Media Initiatives

Now more than ever, it is imperative that your organization uses social media to achieve its communication goals. Nurture leads toward a sale and delight your customers with a powerful social media approach. Take away practical tips to:
  • Determine ways to improve your company’s social media footprint and organic search results
  • Harness the power of influencers, followers and online engagement
  • Customize your content for each social media platform, from Twitter and Facebook to Google+ and LinkedIn
Establish a distinctive look and feel to your social media accounts.

Day 2: Nov 4, 2022