Joshua Neckes

President & Co-Founder

Joshua Neckes is President and Co-Founder of Simon Data, the Smart Hub CDP purpose-built to seamlessly blend the science of understanding your customers with the act of connecting to them. Prior to founding Simon, Josh spent over a decade leading marketing teams and provided his expertise in strategic planning, business development, user acquisition, sales, and product management for major brands.


All Sessions by Joshua Neckes

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Day 1: Nov 17, 2020

Day 2: Nov 18, 2020

1:30 pm

1:30 pm

INDUSTRY EXPERT: DATA UNIFICATION & ORCHESTRATION

Context Gaps: The Saboteur of Digital Personalization at Scale

Customer context is the intersection of a customer’s preferences, actions, and circumstances with the brand’s offerings and growth objectives for that customer. If you find yourself wishing your channel strategies were more coordinated, if your product recommendations just aren’t landing, or if everything feels too hard and unnecessarily complicated, context gaps are the likely culprit.
•    Why customer relationships are more important than ever in the finance vertical
•    Your untapped sources of customer context, and why you aren’t able to use them all
•    Filling the gaps and creating a system for delivering relevant, timely messaging for every customer
Building stronger customer relationships through data-driven experiences