Jon Miller

Chief Marketing Officer

Jon Miller is the CMO of Demandbase. Most recently, Miller was the co-founder and CEO of Engagio, which merged with Demandbase in June 2020. Earlier, Miller was cofounder and CMO for Marketo (acquired by Adobe).He is the author of many books including Demandbase’s Clear and Complete Guide to Account Based Experience (ABX) and Marketo’s Definitive Guide to Marketing Automation. He was named Most Influential Marketing CEO of the Year by the Corporate Excellence Awards, one of the 10 Most Influential Tech Marketers in the world by B2B Marketing, and a Top 10 CMO for companies under $250M the CMO Institute.Jon holds a bachelor’s degree in physics from Harvard and has an MBA from Stanford.

All Sessions by Jon Miller

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Day 1: Nov 16, 2021

Day 2: Nov 17, 2021

1:30 pm

1:30 pm


Best Practices for the upcoming holiday season: Advertising, Personalization, and ABM tactics

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. Find out the best tactics in this in-depth practical session:

  • Scouring the deals: Curious about ABM impacting the finserv landscape?
  • No need to get up at 5am: Where you are is the perfect place to start… you can crawl, walk then run!
  • Plan ahead: Advertising tactics & personalization ideas to better engage and build trust and loyalty

How to maximise reach with a native campaign and manage engagement