John Oxford

Amazon Best Selling Author, Co-host of the Marketing Money Podcast I SVP and Director of Marketing

John Oxford didn’t choose marketing, it chose him. At age 17, Oxford found his first job as a taste tester and commercial viewer for Nabisco. Taste-testing snacks and watching commercials may seem like a sweet gig, but a young man can only eat so many Nutter Butters and Oreos. Oxford decided to put his professional career in the ad world on hold, opting for college instead. Fast forward to today. Oxford now uses his well-honed skills in brand messaging as Director of Marketing with Renasant Corporation — the parent of Renasant Bank, with assets of approximately $12.7 billion, 2,500 employees and more than 190 locations in the Southeastern United States. In addition, Oxford is the marketing section instructor at the University of Mississippi’s Banking School and co-chair of the American Bankers Association’s Marketing Conference Board.

Prior to joining Renasant, Oxford served in the administration of President George W. Bush as a Legislative Assistant and Public Affairs Aide to the Executive Office of the President. Oxford is also a former commercial spokesperson for Cellular South (now C Spire Wireless), the largest privately owned mobile phone network in the U.S. Oxford was named Top 40 under 40 in Mississippi in 2007 by the Mississippi Business Journal.
He and his wife, the former Emily Black, make their home in Tupelo, Mississippi, with their three very active children, a dog, two cats and whatever else needs a home.

Certified Financial Marketing Professional — Institute of Certified Bankers at Northwestern University
M.A. in Government — Johns Hopkins University
B.A. in Communication and minor in Political Science — University of Tennessee

All Sessions by John Oxford

Printer Friendly See Full Agenda

Day 1: Nov 16, 2021

9:45 am

9:45 am

Welcome from your Host

Gain insight into today’s sessions so you can get the most out of your experience and maximize your value.

11:00 am

11:00 am

CMO Power Panel: Innovations in a Post-Pandemic Society

Transform Customer Relationships with Stand-Out Product Innovation and Sharper Digital Marketing

Now more than ever, financial marketers are being challenged to build visibility across their product brands. And this has only been exacerbated by the COVID-19 pandemic. Learn how marketers can optimize their advertising media and creative to strengthen brand equity and drive conversion. Gain critical insights into:

  • How to build a holistic, compelling customer experience across channels and creatives.
  • How emotion impacts purchase decisions, sales and customer loyalty.
  • Balancing brand building with sales conversion across your digital portfolio.
  • Changes in media consumption during COVID-19 and how marketers should adapt.
  • Diversity and inclusion: Empowering teams, gender gaps and work-life balance.

Bolster customer relationships via disruptive digital innovation drivers.

12:15 pm

12:15 pm

FIRESIDE CHAT: Mobile Micro-Moments

Why and How Marketers Should Leverage Micro-Moment Marketing

The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day. Micro-moments occur when your customer turns to a device, usually a smartphone, to act on a need to learn something, do something, watch something or buy something. What does this mean for the savvy digital marketer in the financial services sector? Achieve a step-by-step plan to:

  • Get a better understanding of when and where your prospects want information on financial services.
  • Pinpoint exactly what they want to learn about: Saving and retirement, investing, spending more effectively, etc.
  • Provide instantaneous online help with content that engages your audience in a meaningful way.

Focus your strategy on intent-rich moments to deliver content your customers need and desire.

1:15 pm

1:15 pm

Fireside Chat: High-Performing Social Media

Harness Social Media Strategies to Build Increased Website Traffic, Leads and Sales

B2B businesses are proof that any business can be successful on social media. So, why are there a lot of B2B companies that have not fully leveraged its power? This session will enable you to level up and use social media to increase traffic, convert leads, nurture those leads toward a sale and delight customers. Take away practical tips to:

  • Avoid the ‘ready, aim, fire’ approach and the brand damage it can cause.
  • Align your content and website as the foundation for a strong social media strategy.
  • Understand and harness influencers, followers and engagement.
  • Customize your content for each social media platform: Twitter, Facebook, Google+ and LinkedIn.

Become social media savvy: New goals for digital marketers.

Day 2: Nov 17, 2021