Day 1: Nov 7, 2024
2:00 pm
2:00 pm
TRACK A: MARKETING OPERATIONS & DIGITAL ENABLEMENTPANEL DISCUSSION: REPLACING THIRD-PARTY COOKIES
Setting Up for Hyper-Personalization Following the Age of Third-Party Data
Prepare for a future without third-party cookies by mastering the strategies for hyper-personalization. Gain insights on how other financial services brands are approaching the following:
- Developing and implementing first-party data strategies to maintain and enhance customer personalization.
- Leveraging customer insight and advanced analytics to predict customer behavior and tailor experiences.
- Ensuring compliance with evolving privacy regulations while delivering personalized marketing campaigns.
Equip your organization with the tools and knowledge to thrive in a cookie-less world while maintaining high levels of customer engagement and satisfaction.
Day 2: Nov 8, 2024