Jill Grozalsky Roberson is an award-winning digital marketer with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Director of DX Product Marketing & Evangelism, Jill combines product marketing expertise with an extensive background in communications and a passion for thought leadership that build awareness, differentiation, and demand. She is responsible for helping to bring products from concept to commercialization – communicating benefits, product highlights, feature value and use cases for Sitecore’s digital experience solutions. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams help brands develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.
Day 1: Nov 17, 2020
Day 2: Nov 18, 2020
Industry Expert: Delivering a New Digital Experience
Ready, Set, Digital: Accelerating Engagement for FSI Organizations
The financial services sector has experienced industry-wide changes in the past few years that have now put people at the center. And in order to meet the ever-evolving needs of both customers and employees, digital transformation of the financial services industry is required — and quick! FSI organizations have no choice but to take digital transformation seriously and prioritize efforts without delay. Digital is no longer an add on — it’s the ultimate destination. This session will detail how FSI organizations can accelerate transformation and become a leader in digital-first engagements by going beyond the transaction. Topics covered in this session will include:
- New customer demands for financial services
- The increasingly important role of customer data
- Strengthening your technical foundation
- The role of personalization in meeting customer needs
- Creating human interactions with AI and ML
- Identifying the emerging customer demands for finserv
Go beyond the transaction and become a leader in digital-first interactions.