Jeff Fenigstein, Vice President Marketing, Woodruff Sawyer
As the Vice President of Marketing at Woodruff Sawyer, a leading risk advisory and insurance brokerage firm, Jeff Fenigstein leads all marketing activities, including brand, content, demand gen, customer journey, and analytics and enables a high performance team of brokers to establish and nurture trusting relationships with Woodruff Sawyer’s clients and prospects.
As a financial analyst at Merrill Lynch and Director of Strategic Initiatives at American Express, Jeff has experienced financial services from many perspectives. His experience in such diverse functions as finance, business operations, customer success, technology, and product management, combined with his fluid leadership style, makes him especially effective at creating change.
Jeff earned his MBA at Cornell University where he was a Park Leadership Fellow and has a bachelor’s degree in finance from the University of Delaware. When not working, he enjoys being a Krav Maga instructor and receiving skateboarding instruction from his daughter.
Day 1: Nov 17, 2020
Day 2: Nov 18, 2020
Keynote Panel: Building a Robust Content Marketing Strategy
Keeping Pace with Powerful Changes in Digital by Harnessing Better Content Marketing
As more brands invest in digital content, the quick wins they need have become harder to achieve. To stick out from the crowd, the most successful financial brands are investing in longer-form content with higher production values. In this key session, we will discuss how digital marketing teams can produce better reading experiences and engagement for their leads. Dive headfirst into digitally immersive content:
- Why brands are embracing digital storytelling and employing experts for their content marketing
- How to get started: The merits of content hubs vs. digital platforms
- Building digital impact without blowing your budget
- Backing your content with research and generating sales — not just clicks
Your guide to how digital storytelling can transform your content marketing impact.