As the Vice President of Marketing at Woodruff Sawyer, a leading risk advisory and insurance brokerage firm, Jeff Fenigstein leads all marketing activities, including brand, content, demand gen, customer journey, and analytics, and enables a high-performance team of brokers to establish and nurture trusted relationships with clients and prospects. Jeff also serves on the Advisory Board for the Customer Experience (CX) Program at Cal State University.
In previous roles as a financial analyst at Merrill Lynch and Director of Strategic Initiatives at American Express, Jeff has experienced financial services from many perspectives. His experience in such diverse functions as finance, business operations, customer success, technology, and product management, combined with his fluid leadership style, makes him especially effective at creating change.
Jeff earned his MBA at Cornell University where he was a Park Leadership Fellow and has a bachelor’s degree in finance from the University of Delaware. When not working, he enjoys being a Krav Maga instructor and receiving skateboarding instruction from his daughter.
Day 1: Nov 3, 2022
12:05 pmTrack 1: CONTENT MARKETING
MEDIA, METRICS & MEASUREMENT
Super-Charging Digital Content that Drives the Pipeline and Builds the Brand
- Employee Advocacy: Building social media confidence and competence from the inside out
- Building real engagement – even in a low-engagement category
- Connecting the dots from top of funnel to the bottom
Day 2: Nov 4, 2022