Jeanniey Walden

Chief Innovation and Marketing Officer

All Sessions by Jeanniey Walden

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Day 1: Nov 17, 2020

11:00 am

11:00 am

CMO Power Panel: Innovations in a Post-Pandemic Society

Transform Customer Relationships with Stand-Out Product Innovation and Sharper Digital Marketing

Now more than ever, financial marketers are being challenged to build visibility across their product brands. And this has only been exacerbated by the COVID-19 pandemic. Learn how marketers can optimize their advertising media and creative to strengthen brand equity and drive conversion. Gain critical insights into:

  • How to build a holistic, compelling customer experience across channels and creatives.
  • How emotion impacts purchase decisions, sales and customer loyalty.
  • Balancing brand building with sales conversion across your digital portfolio.
  • Changes in media consumption during COVID-19 and how marketers should adapt.
  • Diversity and inclusion: Empowering teams, gender gaps and work-life balance.

Bolster customer relationships via disruptive digital innovation drivers.

Day 2: Nov 18, 2020