Jascha Kaykas-Wolff

President

An executive business leader with a creative flair , Jascha Kaykas-Wolff has built teams that transformed the customer and user experience at Mozilla, Bit Torrent, Mindjet, Involver (acquired by Oracle), and Web trends. A champion for supporting company values and mission; his coaching philosophy drives high-performing teams with an emphasis toward valuing team success above individual achievement, developing inclusive work practices, building ‘T’ shaped professional skills and constantly reinforcing the importance of business acumen in addition to functional expertise. In his current role as President of Lytics, Jascha is responsible for Go-To-Market, Customer Success and operations. Previously, at Mozilla, BitTorrent, Web trends, Microsoft and more, Jascha has a strong track record of building robust brands with hockey-stick growth trajectories for new products. Jascha is also producer and co-host of the podcast, This is Your Life in Silicon Valley. He published Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates in 2014. He is a producer and board member at the American Conservatory Theater in San Francisco and a board member of Whittier College, his alma mater.


All Sessions by Jascha Kaykas-Wolff

Printer Friendly See Full Agenda

Day 1: Nov 3, 2022

Day 2: Nov 4, 2022

2:35 pm

2:35 pm

TRACK 2: RISK FREE DATA FOR CUSTOMER ACQUISITIONS

INDUSTRY EXPERT: THIRD PARTY DEMOGRAPHIC RISK FREE DATA FOR CUSTOMER ACQUISITION

Why Finserv’s Next Customer Experience Driver Is First-Party Data

Antiquated legacy systems are blocking the path toward exceptional CX. Ahead, the end of cookies threatens to upend the way these organizations have traditionally found success. Leverage consented first-party data for smarter decision making and deeply personalized experiences. Despite of tight budgets and inflation, acquire and serve customers by actionable strategies to:
  • Offer valuable customer guidance with better personalization and without risk
  • Embrace a first-party data-driven strategy that’s both future-proof and fosters meaningful customer relationships
  • Use Lytics’ machine learning decision making capabilities to target customers more intentionally — and leave the simple digital policies of yesterday behind
Provide critical support at key times, by understanding that transactions are more than just transactions; they represent life moments for their customers.