Jania Brache

Chief Marketing Officer


All Sessions by Jania Brache

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Day 1: Nov 17, 2020

Day 2: Nov 18, 2020

11:30 am

11:30 am

CMO POWER PANEL: BUILDING HIGH IMPACT DIGITAL MARKETING MOMENTS

How to Enhance Your Customer Experiences to Increase Conversions

Marketing today is radically different than only 4 or 5 years ago. Hear how research, tone of voice, imagery, channels, and overall strategies can set your financial institution apart — but only if you’re willing to rethink some preconceived notions. Cut through the noise and gain practical tips on:  

  • Brandcampaigns that build both awareness and sales 
  • Leveragingdatafor research and feedback  
  • How to influencewith content, social media, quizzes, microsites, and more

Implement winning strategies used by first-mover disruptors