Jake Spencer

Director of Product Marketing

Jake Spencer is a Product Marketing Manager at Tealium. Jake has spent the majority of his career working for enterprise technology brands in all aspects of branding, digital marketing and web analytics.


All Sessions by Jake Spencer

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Day 1: Nov 16, 2021

Day 2: Nov 17, 2021

2:00 pm

2:00 pm

IN DATA WE TRUST

How A CDP Helps FinServ Brands In Times of Uncertainty

How can banking and financial services organizations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?
Join us as we discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform and specifically learn how to:

  • Build trust in times of uncertainty
  • Create more of the moments your members are hoping for
  • Double down on digital in times of lower foot traffic
  • Create a central source of trusted customer data for your decentralized workforce