Hastu leads and develops the sales, growth, solutions consulting and new revenue function for North America at MoEngage. He has led the growth efforts across various regions in his roles with MoEngage over the last 5 years. Prior to his role with MoEngage, he has led growth and strategy for various companies such as GetResponse & Media.net, along with his own startups.
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Day 1: Nov 3, 2022
3:35 pmTRACK 1: MARKETING ON A DIGITAL PLATFORM
PANEL: THE DATA REVOLUTION
Utilize Data-Driven Marketing to Inform your Decision Making and Gain a Competitive Advantage
Companies use data-driven marketing to create personalized products, content and campaigns on social media and other channels. Optimize your marketing ROI by assembling a cross-disciplinary team and determining your data needs. Master the success factors of:
- How to base your marketing automation strategy on data
- How to employ marketing automation tools to analyze data
- How to measure the right results
Implement personalization across your websites, mobile apps and other digital experiences for a greater ROI.
Day 2: Nov 4, 2022