Greg Episcopia

Client Partner

Greg Episcopia is a Client Partner at VidMob. He has a passion for technology and helping clients make informed decisions through the use of data.

Prior to VidMob, Greg held positions at large digital organizations such as CBS Interactive. He has also held positions at industry leading technology companies such as White Ops. His experience spans publishers, DSP’s, targeting solutions and media measurement platforms


All Sessions by Greg Episcopia

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Day 1: Nov 17, 2020

1:45 pm

1:45 pm

INDUSTRY EXPERT: MANAGE CREATIVE ANALYTICS MORE EFFECTIVELY

In order to succeed in the new world of marketing, Brands need real-time insights into the creative and the ability to action on the data quickly in order to increase performance

Marketing analytics isn’t a precise science. Much has been discussed about how regulation and the lack of third-party cookies impact ad targeting, but not so much on how this impacts the importance of creative. This session fills that gapDiscover Fin Serv creative best practices and how to transform your creative operations to:

  • Create Agility with Content Creation at Scale
  • Monitor Creative to ensure you are Adhering to Best Practices
  • Understand Creative Insights specific to your brand to drive the most impact

How marketing leaders can ensure they effectively use and share data for better decision making

Day 2: Nov 18, 2020