Glenn Coward

President & CEO

Glenn Coward is the President & CEO of CapabilitySource, a digital transformation consultancy that specializes in marketing operations. For more than two decades, he has helped companies transform digital experiences and marketing operations using a unique combination of process engineering, technology modernization and digital user experiences. As a longtime Adobe Workfront partner, he has helped some of the largest brands in the world lower operating cost and increase revenue with improvements in the areas of strategy, marketing, sales, service, compliance, analytics, IT and finance. Glenn is a certified Enterprise, Business and Technology Architect & Lean Six Sigma Black Belt with years of unique experience in transforming marketing and business operations for financial, insurance, entertainment, retail and healthcare firms.


All Sessions by Glenn Coward

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Day 1: Nov 3, 2022

3:15 pm

3:15 pm

TRACK 2

INDUSTRY EXPERT: PERSONALISATION AT SCALE

Are You Delivering the Experience Your Customers Expect?

While 87% of B2B and 73% B2C customers want to be delighted by the experiences companies provide, just 37% of B2B and 15% of B2C financial services consumers say that the financial services companies they’ve interacted recently with have met that standard.
Join us to hear from industry experts about:
  • Tools you can use to apply personalization to forms, sites and documents
  • How you can deliver a better experience to your customers while increasing internal efficiency and lower costs
  • How you can achieve compliance coverage, and differentiated customer experiences
Deliver personalized experiences to your customers with the right tools

Day 2: Nov 4, 2022