Glenn Coward is the President & CEO of CapabilitySource, a digital transformation consultancy that specializes in marketing operations. For more than two decades, he has helped companies transform digital experiences and marketing operations using a unique combination of process engineering, technology modernization and digital user experiences. As a longtime Adobe Workfront partner, he has helped some of the largest brands in the world lower operating cost and increase revenue with improvements in the areas of strategy, marketing, sales, service, compliance, analytics, IT and finance. Glenn is a certified Enterprise, Business and Technology Architect & Lean Six Sigma Black Belt with years of unique experience in transforming marketing and business operations for financial, insurance, entertainment, retail and healthcare ﬁrms.
Day 1: Nov 3, 2022
3:15 pmTRACK 2
INDUSTRY EXPERT: PERSONALISATION AT SCALE
Are You Delivering the Experience Your Customers Expect?
- Tools you can use to apply personalization to forms, sites and documents
- How you can deliver a better experience to your customers while increasing internal efficiency and lower costs
- How you can achieve compliance coverage, and differentiated customer experiences
Day 2: Nov 4, 2022