Freddie Raphael

Vice President, Digital Product Management

Digital Product manager with 17+ years of experience in building solutions for Banking and Financial Services Industry.

Worked extensively on strategies like Customer segmentation, Response and Attrition Optimization strategies, CRM Campaign management, Champion/Challenger testing and Reporting MIS for products like various secured/unsecured lending, investment, insurance and other bank deposit products. Developing event triggers to cross sell products relevant at various Customer life cycle. Experienced in analytical tools and techniques like SAS, Excel, Access, SAS SQL, CHAID, Profiling analysis etc.

6+ years of experience in leading teams including managing the client relationship, understanding and translating business requirements, project planning and execution and talent management.

All Sessions by Freddie Raphael

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Day 1: Nov 3, 2022

3:35 pm

3:35 pm



Utilize Data-Driven Marketing to Inform your Decision Making and Gain a Competitive Advantage

Companies use data-driven marketing to create personalized products, content and campaigns on social media and other channels. Optimize your marketing ROI by assembling a cross-disciplinary team and determining your data needs. Master the success factors of:
  • How to base your marketing automation strategy on data
  • How to employ marketing automation tools to analyze data
  • How to measure the right results
Implement personalization across your websites, mobile apps and other digital experiences for a greater ROI.

Day 2: Nov 4, 2022