Eric Hazard is a communications veteran specializing in fintech, payments, market infrastructure and capital markets. During his communications career, he has worked with the most recognizable brands in financial services to identify target markets, launch new products and bring a clearer focus on the value proposition through brand development. He is also the CEO of Vested Ventures, the corporate venture fund of Vested, which makes investment allocations to a portfolio of emerging fintech companies creating a more inclusive financial system by improving financial access, financial participation and financial literacy.
Eric began his career at Morgan Stanley as a financial advisor and later worked in the corporate treasury department at Michaels Stores and at Asset International, publishers of Plan Sponsor, Plan Adviser and Global Custodian, as a journalist and publisher. Eric holds a certificate in Fintech from MIT and was the host of the video series Focus on Fintech.
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Day 1: Nov 3, 2022
2:35 pmTRACK 2: MARKETING ON A DIGITAL PLATFORM
PANEL: THE FUTURE IS DIGITAL
Why Customer-Centric Digital Transformation Begins Within
Over 30% of financial services customers say they’re likely to recommend a brand because of the transformation efforts its undertaking. Drive bottom-line results and hit key performance indicators by unlocking what matters most to your customers. Gain practical tips on:
- The necessary steps to create your own digital transformation blueprint
- Strategies to utilize your data to build personalized experiences for your customers
- Top benchmarks and KPIs to measure how you stack up against your competitors
Align your brand strategy to the operations of your business.
Day 2: Nov 4, 2022
2:00 pmTRACK 2: INTELLIGENT WORKFLOWS IN FINSERV
PANEL: UNLOCK THE POWER OF YOUR CLIENT DATA
How to Optimize your Marketing Return on Investment
Customers expect experiences that reflect a trusted use of their information. Achieve greater reach, return and revenue by combining data, technology and analytics. Adopt best practices to:
- Consolidate data to create a single view of your customers
- Utilize data amalgamation for client engagement and ongoing marketing campaigns
- Build a comprehensive data foundation to increase your marketing ROI
Establish intelligent banking to drive personalized experiences.