Emily Orlansky is Head of Industries at VidMob with over 15 years of experience. She is a true brand partner and has helped countless brands evolve and stay relevant in the digital age. Emily has deep expertise in steering brand strategy, shaping innovative partnerships, and increasing performance metrics for companies across every industry.
Day 1: Nov 16, 2021
1:45 pm
1:45 pm
INDUSTRY EXPERT: MANAGE CREATIVE ANALYTICS MORE EFFECTIVELY
In order to succeed in the new world of marketing, Brands need real-time insights into the creative and the ability to action on the data quickly in order to increase performance
Marketing analytics isn’t a precise science. Much has been discussed about how regulation and the lack of third-party cookies impact ad targeting, but not so much on how this impacts the importance of creative. This session fills that gap. Discover Fin Serv creative best practices and how to transform your creative operations to:
- Create Agility with Content Creation at Scale
- Monitor Creative to ensure you are Adhering to Best Practices
- Understand Creative Insights specific to your brand to drive the most impact
How marketing leaders can ensure they effectively use and share data for better decision making
Day 2: Nov 17, 2021
