Emily Gessner

VP, Consumer Bank Strategy


All Sessions by Emily Gessner

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Day 1: Nov 16, 2021

4:15 pm

4:15 pm

AGGREGATED SINGLE CUSTOMER VIEW

CASE STUDY B: CUSTOMER DATA PLATFORMS

Unify and Deliver Insights to Achieve Strong Campaign Orchestrations

CDPs enable marketers to access a single view of the customer by gathering data from various systems across the organization. Maximize customer touchpoints, use cross-device IDs and identity helpful resolutions to provide exceptional customer service. Adopt best practices to:

  • Decode vendor promises around customer data platforms
  • Formulate achievable CDP use cases and select the appropriate vendor to match
  • Understand when to say no to cross-functional teams seeking to bend your CDP request for proposal

Expand your enterprise collaboration and streamline systems integration for a faster marketing velocity.

Day 2: Nov 17, 2021