Emily Gessner

CDPs enable marketers to access a single view of the customer by gathering data from various systems across the organization. Maximize customer touchpoints, use cross-device IDs and identity helpful resolutions to provide exceptional customer service. Adopt best practices to:

• Decode vendor promises around customer data platforms
• Formulate achievable CDP use cases and select the appropriate vendor to match
• Understand when to say no to cross-functional teams seeking to bend your CDP request for proposal

Expand your enterprise collaboration and streamline systems integration for a faster marketing velocity.