Deane Barker is the Senior Director of Content Management Strategy at Optimizely. He’s been working in content management for 25 years and has written four books about the patterns and practices of modeling, creating, managing, and delivering digital content, including “Web Content Management: Systems, Features, and Best Practices” for O’Reilly Media and the just-published “Web Project Guide: From Spark to Launch and Beyond.”
Day 1: Nov 16, 2021
INDUSTRY EXPERT: WEB CONTENT MANAGEMENT: SYSTEMS, FEATURES AND BEST PRACTICE
The Power of Incrementalism and Effective Content Technology
We’ve reached a point where disappointment is common in web projects. We set up unrealistic expectations and timeframes and concentrate purely on big launches and redesigns. However, truly effective ROI lies in incrementalism — small changes, made over time, with the help of effective content technology, toward a logical overall goal. Join Deane Barker, Senior Director of Content Management Strategy at Optimizely for this 30-minute indepth presentation. Get an in-depth look at better content:
- How did we get to this point in the industry?
- Key tools and actions to prevent weak and ineffective content
- Examining both human and managerial perspectives
- The technology perspective.
Transforming how you manage content and balance impact with everyday developments
Day 2: Nov 17, 2021