As the Senior Director of Industry Strategy for Financial Services at Adobe, Christopher Young leads a team of industry specialists who work with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Experience Cloud. Prior to joining Adobe, Young spent more than eight years at E*TRADE Financial, where his last position was vice president of brokerage marketing. Prior to E*TRADE, he was the vice president of retail advertising at JPMorgan Chase. Young also has extensive agency experience working with a range of clients across traditional, direct and digital advertising and marketing programs.
Day 1: Nov 3, 2022
3:15 pmTRACK 2
INDUSTRY EXPERT: PERSONALISATION AT SCALE
Are You Delivering the Experience Your Customers Expect?
- Tools you can use to apply personalization to forms, sites and documents
- How you can deliver a better experience to your customers while increasing internal efficiency and lower costs
- How you can achieve compliance coverage, and differentiated customer experiences
Day 2: Nov 4, 2022