Chris Young

Director of Financial Services Industry Strategy

As the Senior Director of Industry Strategy for Financial Services at Adobe, Christopher Young leads a team of industry specialists who work with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Experience Cloud. Prior to joining Adobe, Young spent more than eight years at E*TRADE Financial, where his last position was vice president of brokerage marketing. Prior to E*TRADE, he was the vice president of retail advertising at JPMorgan Chase. Young also has extensive agency experience working with a range of clients across traditional, direct and digital advertising and marketing programs.


All Sessions by Chris Young

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Day 1: Nov 3, 2022

3:15 pm

3:15 pm

TRACK 2

INDUSTRY EXPERT: PERSONALISATION AT SCALE

Are You Delivering the Experience Your Customers Expect?

While 87% of B2B and 73% B2C customers want to be delighted by the experiences companies provide, just 37% of B2B and 15% of B2C financial services consumers say that the financial services companies they’ve interacted recently with have met that standard.
Join us to hear from industry experts about:
  • Tools you can use to apply personalization to forms, sites and documents
  • How you can deliver a better experience to your customers while increasing internal efficiency and lower costs
  • How you can achieve compliance coverage, and differentiated customer experiences
Deliver personalized experiences to your customers with the right tools

Day 2: Nov 4, 2022