As the Senior Director of Industry Strategy for Financial Services at Adobe, Christopher Young leads a team of industry specialists who work with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Experience Cloud. Prior to joining Adobe, Young spent more than eight years at E*TRADE Financial, where his last position was vice president of brokerage marketing. Prior to E*TRADE, he was the vice president of retail advertising at JPMorgan Chase. Young also has extensive agency experience working with a range of clients across traditional, direct and digital advertising and marketing programs.
Day 1: Nov 3, 2022
4:10 pm
4:10 pm
TRACK 1: PERSONALIZATIONINDUSTRY EXPERT: PERSONALISATION AT SCALE
Are You Delivering the Experience Your Customers Expect?
While 87% of B2B and 73% B2C customers want to be delighted by the experiences companies provide, just 37% of B2B and 15% of B2C financial services consumers say that the financial services companies they’ve interacted recently with have met that standard.
Join us to hear from industry experts about:
- Tools you can use to apply personalization to forms, sites and documents
- How you can deliver a better experience to your customers while increasing internal efficiency and lower costs
- How you can achieve compliance coverage, and differentiated customer experiences
- How to increase capacity to ensure the creation of all the personalized content.
Deliver personalized experiences to your customers with the right tools
Day 2: Nov 4, 2022
