Chris Blincoe is the VP of Marketing & Advertising Technology for The Huntington National Bank. His focus on technology is a driving force for Huntington’s continuous innovation, sophistication, and a future-proofed Marketing department. Chris joined Huntington in early 2020 as a Digital Optimization Lead where he worked to increase efficiency and expand prospect reach, while also leading the initiative to improve data activation and attribution with consumer privacy at the forefront. These efforts helped drive a record setting level of marketing driven new account growth in 2021.
Prior to Huntington, Chris spent his time on the Media Agency side with a specialization in Programmatic Media. During this time, he was a part of award-winning trading teams that include “Best Digital Trading Team” and “The Best Use of Data” along with other finalist nominations. Chris has worked across multiple industries including the Financial Industry, CPG, Food, & Tech.
Throughout his career, Chris has always had a natural inclination to how things work and how to make them better. His specialties include Multi-Touch Attribution, Media Mix Modeling, Dynamic Content Optimization, Programmatic Performance & Branding, and Identity & Data utilization.
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Day 1: Nov 3, 2022
2:35 pmTRACK 1: THE POWER OF PROGRAMMATIC
INDUSTRY EXPERT: THE POWER OF PROGRAMMATIC
How To Supercharge Your Financial Marketing Strategy With Decisioned Media
Using data to inform your business’ media buying strategy is better than guessing. That’s why more and more marketers today are leveraging programmatic and decisioned media as part of their marketing plans. Measure and optimize campaigns effectively by better understanding how to engage your audiences. Create a blueprint to:
- Integrate programmatic into your overall marketing strategy
- Align marketing strategy for your brand with similar approach
- Create your success story by decisioned media integration
Day 2: Nov 4, 2022