Cheri Hulse

Vice President, Research & Evangelism

Cheri Hulse is the Vice President of Research and Evangelism at ON24. Prior to joining ON24, she was a Principal Analyst at Forrester and SiriusDecisions covering in-person and digital event strategies and technologies.


All Sessions by Cheri Hulse

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Day 1: Nov 16, 2021

Day 2: Nov 17, 2021

3:00 pm

3:00 pm

INDUSTRY EXPERT: Thinking Ahead

2022 Financial Services Audience Trends

Marketers must be laser-focused on their audiences, understanding how they behave and finding the appropriate mechanisms to capture and retain their attention. Often times, this means letting go of pre-conceived notions and running cookie cutter programs. This session will provide strategy and benchmarking specific to financial services audiences.  Cut through the noise and get practical guidance on:

  • Setting up a marketing strategy geared towards audience behaviors
  • Leverage marketing programs to capture first-party data
  • Understanding how financial services audiences behave on digital experiences