Catherine New is a strategic communications and content marketing leader currently serving as Director of Content for Vested, an online platform for managing startup equity. She has a decade of experience working in fintech content marketing including Betterment and Varo. She has also worked in the social impact sector focused on financial inclusion and security for working families. Prior to working in tech, she was a journalist covering consumer finance. She attended Columbia University Graduate School of Journalism and Stanford University.
Day 1: Nov 16, 2021
11:00 amDIGITAL EXPERIENCE OPTIMIZATION
CASE STUDY B: ENTERPRISE PERSONALIZATION AT SCALE
Gain a Full Command-Center View of Everything you Need to Better Understand your Customers
The shift to digital channels due to the pandemic has no doubt been widespread. Now the expectation is higher than ever for brands to deliver a personalized experience. Exceed your customers’ expectations by accelerating your data management efforts. Walk away with a roadmap to:
- Develop the technical capabilities needed to power personalization
- Craft experiences that speak to your customers as individuals in order to build lasting relationships
- Increase repeat purchases with advanced personalization
Reap the benefits of personalization to increase ROI and improve conversions.
Day 2: Nov 17, 2021